My name is Saniya, founder and owner of Saniya Natural Beauty, established in 2023. A one woman start-up company, that sells cosmetics and care products with ingredients from natural and mostly Asian origin. Based in Europe, The Netherlands.
All the experiences and lessons that’ve shaped me over the years, are partly wrapped up in the identity and goals of my company. With my company I try to provide support and attention to matters that are close to my heart. I think it’s important that the company is meaningful and doesn’t simply become a source of income.
In the worries and rush of life, it's important to have self-care moments every now and then. Time to get balanced with body and mind. Our body carries us throughout life. Everyday it provides a lot to us, so we better treat it as lovingly as possible. Care products and cosmetics can be a key element in how you present yourself and how you feel about yourself. But being beautiful and taking care, isn’t only in the looks.
To put these words into action, I fight against discrimination/racism by making my content as diverse as possible. I also create mental health awareness by sharing the message that health and beauty aren’t only visible on the outside, but mainly on the inside and how important it is to take care of that.
I’m from South-Asian descent and have learned a lot from its culture. Including the love for nature and natural products. I try to encourage people to make more conscious choices by informing them about the many benefits natural ingredients can have. Through my products and social media, I show what positive effect nature can have on the physical and mental condition of people, giving “natural beauty” a deeper meaning.
As most of us know, a lot of “care” products are not always that caring as they seem. They can be harmful for nature, because of animal testing or toxins. That’s why I saw the importance of nature-friendly care products with beneficial ingredients for your body. Products of Saniya Natural Beauty, should make you feel happy, beautiful and worry-free.
If my company really starts to grow, my future plan is to have full insight into the production process and to be able to commit myself to the environment and people where the raw materials come from. For example, provide education in the country of origin. It’s important for me to give something back.
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